According to Wikipedia, the exclamation mark (!) is often used in writing to make a character seem as though they are shouting and/or excited/surprised. Thatβs why you are seeing Yi as Y!, because you will be surprised by her crazy ideas.
Yi is a Chinese born βcrazy onesβ working in Singapore.
She is currently with Iris Singapore as an Art Director. In her role, she focuses on developing creative solutions and crafting content for brands on various mediums β from print to digital. She has been pivotal in facilitating brand communication for a variety of clients. These include Trust Bank, Alcon and GoTyme Bank. With over 6+ years experiences in advertising, she has also worked on HP, National Museum of Singapore, MediaTek, MINDEF, Singapore Tourism Board, Amgen and Nissan.
Some of her work result in awards such as Spikes Asia, MAD STARS, ADFEST, New York Festivals, PR Awards Asia, Lisbon PR Awards and SABRE Awards. In addition, her name was also in the list of Singaporeβs top ranked creative, in 2023 and 2021.
Before she moved to Singapore, she studied in the United States and she earned her BA with Honors in Advertising at Michigan State University. In her time at the university, she also won over 30+ student ADDYs awards, awarded by AAF. Some of her work was also shortlisted for a Communication Arts student competition and One Show Young Ones ADC competition.
For more information about Yi, please subscribe. (Sheβs kidding, just email her, can already.)