Client: Trust Bank
Brief: Introduce the exciting offers from Trust to the everyday Singaporeans during the crowded Lunar New Year period, driving sign-ups and usage.
Idea: The solution was an insight-driven social campaign targeting specific yet universally relatable pain points of festive gathering-goers. We transformed commonly-asked questions by relatives into rebuttals and diversions facilitated by Trust promotions. The result was Conversation-stopping Rewards: a unique and memorable campaign that said more than just celebration.
