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Dislocations

Client: National Museum of Singapore

Brief: To create a series of social media content to engage with and promote the Special Exhibition – Dislocations: Memory & Meaning of the Fall of Singapore, 1942.

Idea: Tapping into the myriad of perspectives offered in the exhibition, we want to create an engaging retelling of the war. Through immersive soundscapes that trace through the timeline of the Fall of Singapore, the viewer will get a preview of the experiential approach of Dislocations. Leveraging the intuitiveness of social media platforms, viewers will be able to take control of their experience, choosing how they interact with the historical narratives through our storytelling.

Sample Instagram stories: Question, answer and CTA.

Additional assets: A carousel post.

Credit: Xavier Toh, Jun Yi Wong, Vivien Tan, Cameron Ng & Khoi Phan